Go RVing Advertising Campaign News Releases

Go RVing Ad Builder Offers New Value Ads for 2009

RESTON, Va. — To build consumer recognition of the Go RVing national advertising campaign, more local RV businesses are tying in with customized spin-off ads in an effort to turn prospects into customers. In 2009, registered Go RVing tie-in program participants will be able to download new “Go Affordably. Go RVing.” themed materials.

Developed for RV dealers, show promoters, campground owners and their agencies, the Go RVing tie-in program offers online access to local leads and tools for implementing the national campaign messages in their own marketing. Program features include an Ad Builder, Direct Mail Postcard Builder, Image Library and Leads Database, consisting of hundreds of thousands of prospective customers who’ve responded to Go RVing ads.

The Ad Builder section provides headlines, coordinating messaging, and a several optional photo images that allow dealers or campgrounds to create personalized ads and direct mail pieces in a variety of sizes for their own marketing use.

In response to changing economic conditions, the updated Ad Builder section now offers four value-based headlines to choose from:

“You shouldn’t have to spend a lot on something called free time.”
“Spend the time of your life, not your life savings.”
“Priced to go. Anywhere.”
“You can after all put a price on happiness. Turns out it’s very reasonable.”

The Industry Only section’s Image Library contains a database of high-resolution photos shot in conjunction with the national advertising, for use in local marketing materials, including yellow page ads and direct mail full-color postcards.

Responding to industry requests, the tie-in program also offers participants access to the “What Will You Discover? Go RVing” national TV ads featuring Tom Selleck’s voice. The optional TV ads package, includes four 30-second spots, each with space for a five-second local tag.

Dealers interested in signing up for the 2009 program should contact Chuck Boyd at the Recreation Vehicle Dealers Association (RVDA) at (703) 591-7130, ext. 113. Campgrounds interested in accessing the Industry Only section should contact Grant Barnette at the National Association of RV Parks and Campgrounds (ARVC) at (303) 681-0401.

The Go RVing Coalition, formed in 1994, consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel and to foster customer satisfaction with the RV experience through customer research conducted by its Committee on Excellence. For more information, visit GoRVing.com.