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Go RVing Advertising Campaign News Releases
Below are recent press releases on the Go RVing campaign. Please contact Christine Morrison at 703-620-6003, ext. 344, cmorrison@rvia.org or Karen Redfern at 703-620-6003, ext. 347, kredfern@rvia.org for more information.
Anticipated growth in recreation vehicle production will enable Go RVing to invest one-third more in advertising in 2011, further boosting the momentum of the RV industry recovery.
Go RVing Announces New Leads-Plus Program to Segment Leads for Industry Users
To increase the value of Go RVing advertising leads to the industry and help users generate more sales in these tough economic times, Go RVing has developed a new leads prioritization system. This new Leads-Plus Program, to be launched in 2011, will deliver more highly qualified leads categorized by RV purchase likelihood, helping dealers, campgrounds and manufacturers follow up more efficiently and effectively.
Go RVing’s redesigned “Ambassadors of Affordability” website, relaunched in 2010 to reinforce the innovative look and value theme of Go RVing’s new TV ads, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with a Silver Adrian Award in the Digital Marketing category.
Go RVing’s four “Ambassadors of Affordability” television commercials have been made into spots ready for dealers, campgrounds and show promoters to tag with their own information and run on local television.
RV Vacations Are Least Expensive, Study Shows
Despite fuel prices, typical RV trips remain the least expensive type of vacation, according to a recent study comparing vacations costs.
RV Choices Better Than Ever: One for Everyone
Today’s recreation vehicles (RVs) come in a variety of sizes and styles—one for every taste and budget—giving consumers more choices than ever.
Set Free In An RV
Want to declare your independence from travel hassles? RVs offer the ultimate in freedom, flexibility and control, owners say. With an RV, you’re free to go where you want, when you want, with no tight schedules, lengthy waits at the airport and luggage restrictions.
Outdoor Sports Enthusiasts Dig How RVing Complements Fun, Activity
Thrill-seeking sports enthusiasts have discovered a convenient way to travel that suits their active and rugged lifestyles. Travel by recreation vehicle (RV) is popular among today’s on-the-go outdoor adventurers.
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