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Go RVing Advertising Campaign News Releases
Below are recent press releases on the Go RVing campaign. Please contact Christine Morrison at 703-620-6003, ext. 344, cmorrison@rvia.org or Karen Redfern at 703-620-6003, ext. 347, kredfern@rvia.org for more information.
Go RVing Launches Bold New TV Spots and Website
Go RVing debuted its new “Ambassadors of Affordability” television commercials to huge television audiences watching Daytona 500 programming and the Winter Olympics over Presidents’ Day weekend, together with an innovative new companion website.
New TV Spots and Media Plan Launch Mid-February
An expansive $8.25 million media plan for 2010, designed to reach prospects with a wide variety of interests and media habits, will give the “Go Affordably. Go RVing” campaign broad exposure at a pivotal time in the industry’s recovery through television, print and online media.
Go RVing Introduces New TV Spots for 2010
Innovative, animated television commercials with the same timely “Go Affordably, Go RVing” theme as the print ads and a bold new look and theme song are expected to capture a new audience for Go RVing in 2010..
Innovative, Interactive GoRVing.com to Launch February 12
Reinforcing the innovative look and value theme of Go RVing’s new “Ambassadors of Affordability” TV ads, GoRVing.com will launch a state-of-the-art interactive microsite February 12, 2010. The site will utilize new technology and programming, allowing more interactivity than the current website to keep visitors entertained and bring them back.
RV Vacations Are Least Expensive, Study Shows
Despite fuel prices, typical RV trips remain the least expensive type of vacation, according to a recent study comparing vacations costs.
RV Choices Better Than Ever: One for Everyone
Today’s recreation vehicles (RVs) come in a variety of sizes and styles—one for every taste and budget—giving consumers more choices than ever.
Set Free In An RV
Want to declare your independence from travel hassles? RVs offer the ultimate in freedom, flexibility and control, owners say. With an RV, you’re free to go where you want, when you want, with no tight schedules, lengthy waits at the airport and luggage restrictions.
Outdoor Sports Enthusiasts Dig How RVing Complements Fun, Activity
Thrill-seeking sports enthusiasts have discovered a convenient way to travel that suits their active and rugged lifestyles. Travel by recreation vehicle (RV) is popular among today’s on-the-go outdoor adventurers.
Cold Weather Outdoor Adventures Create Warm Family Memories
Don’t let cold weather stop you from venturing outside this winter. Bundle up the family in mittens, wool hats and cozy scarves and head straight into the Great Outdoors.
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