Meet Centennial Charlie
As America’s RV industry geared up for a year’s worth of celebrations in recognition of its 2010 Centennial, RVIA sent the Official Ambassador of the 2010 RV Centennial – a 34” American black bear stuffed animal – on a road trip to honor the people who love RVing and the workers who are the heart and soul of the RV industry.
In early 2010, RV companies and consumer shows participating in “Centennial Charlie’s Cross-Country Caravan” hosted the RV Centennial mascot for a few days before sending him on to his next stop on the 100-day tour. Centennial Charlie, who is inspired by the bear in Go RVing's 2010 "Ambassadors of Affordability" ad campaign, brought the industry’s celebrations to RV enthusiasts and RV employees in a fun, unconventional way. Centennial Charlie's tour so was popular, that he has an encore fall tour to several consumer events.
Sept. 10-12
NC-Charlotte Fall RV Show & Sale
Charlotte Motor Speedway
Concord, NC 28027
Sept. 16-19
Southwest RV Supershow
Dallas, TX
Sept. 13-19
PRVCA PA RV + Camping Show
Hershey, PA
October 6-10, 2010
Detroit Camper and RV Show
Detroit, MI
“Since a central theme of the Centennial Celebration is a ‘Salute to RV Workers,’ we wanted to be sure to reach out to those workers with our Centennial Ambassador,” said RVIA President Richard Coon. “We in the RV industry know that the hard-working men and women on the factory floors, in the offices, and out in the field are the heart and soul of our industry.” On the occasion of its Centennial Anniversary, the RV industry will thank and honor its workers, whose commitment to creating quality RV products has helped bring American families closer together for a century.
During Charlie’s visits, staff of RV companies and consumer shows took photos of the bear with RV workers and showgoers. RVIA produced a video chronicle of Charlie's journey including photographs taken on his travels. Check out Charlie's video travelogue:
The American Black Bear is native to North America, and resides throughout most of the United States. An American black bear named “Charlie” appeared in the 2006 – 2009 “What Will You Discover? Go RVing” television commercials. An animated American Black Bear appears in the new Go RVing “Ambassadors of Affordability” commercials, which are now airing nationwide or can be seen here on our website.
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